Selected work / Josh Gooch

Ideas, brought to life.

Visual identities and photography shaped around the people behind the business. Explore the thinking, the design, and how each idea came together.

Strategy · Visual identity · Brand photography

Callicutt Cattle Company

A farm brand with a familiar face.

A complete identity system and photography for a family-owned farm, from the cow-head mark to the work out in the field.

Visual strategy · Identity · Presentation design

An industrial identity with a personal connection.

An atlas reference became intersecting C and G letterforms, then carried into the company’s presentation design.

Strategy · Identity · Photography · Website · Advertising

A personal brand for a new chapter.

A key collection inspired an identity for Janet’s new real estate career, supported by portraits, a website, and marketing materials.

People · Personality · Businesses at work

Show the people. Tell the story.

Portraits and photographs of everyday work that help entrepreneurs and small businesses introduce themselves.

A new enterprise, an identity ready for its next chapter, or photographs that feel like your business. Tell me where you’re starting.