PACKAGING · VISUAL IDENTITY · COMMUNITY
A good beer needs a good story on the label.
Annual collaboration through AIGA Charlotte’s Beer & Branding event.
Local designers and homebrewers team up to create a beer and its branding. Each project brings a new flavor, a new visual idea, and a reason to gather.
Explore the portfolio ↗
Hopsicle Cold IPA · Bottle mockup
THE BRIEF
Make the label part of the experience.
AIGA Charlotte’s Beer & Branding event pairs local designers with homebrewers. Teams learn the beer style and secret ingredient, then develop a beer and its branding around flavor, local culture, and community.
The work ends in a showcase where people sample the brews, see the designs, and vote for favorites. The winning beer is brewed and released at NoDa Brewing in Charlotte.
FROM FIRST CONVERSATION TO FINISHED WORK
A clear process gives the idea room to take shape.
01 / Meet the brewer
Each collaboration begins with a team and the brewing idea behind the beer.
02 / Find the visual hook
Name, story, and label design give each beer a distinct presence on the shelf.
03 / Bring it to the table
The showcase puts the beer and its identity in front of the community.
AIGA CHARLOTTE · BEER & BRANDING
Four editions. Four different directions.
A yearly collaboration between designers and homebrewers, built around a secret ingredient, a shared idea, and a label that earns its place on the table.
2024 / Hopsicle Cold IPA
Label artwork + bottle mockup
2023 / Golden Crown Maple Brown
Label artwork + bottle mockup
2022 / Twisted Predicament
A collaborative label created with Tara Gooch.
2019 / Nature’s Candy
Label artwork + can mockup; peach cobbler brown ale inspired by “Peaches.”
AT THE SHOWCASE
Good ideas are better shared.
A few moments from the event, where the labels leave the screen and meet the brewers, designers, and neighbors behind them.
