The Caine Group Logo

The Caine Group Identity

The Caine Group is a parent company of a few businesses within the construction industry. For their logo I was tasked with bringing to life a logo mark that felt industrial but ever so slightly connected the owner to the business. The one request was to incorporate an atlas to connect to the owners name. After exploring some literal atlas and globe icons a version that played off of the round shapes of the letters of C&G gave birth to the intersecting letterforms you see here. Early version were explored in red and black and the upon the client's suggestions blue and silver were incorporated. This was the second logo project undertaken by the new brand consultation and digital design service that my wife and I formed, Best Branding Solutions.

Early Explorations