BRAND STRATEGY · IDENTITY · PHOTOGRAPHY
A real estate brand with people at its center.
Strategy, identity guidance, and portraiture for St. Germain Group Realty.
A new agency had a logo and a set of values. The opportunity was to bring those pieces together and help its agents show up consistently.
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St. Germain Group Realty · Brand guide
THE BRIEF
Give the new agency a shared point of view.
I worked with St. Germain Group Realty through Best Branding Solutions, alongside my wife. The firm had a logo and values; our work began by learning who they were, who they served, and how they worked.
Together we developed a brand guide for the agency. I then photographed and retouched realtor portraits, prepared isolated cutouts for different marketing needs, and designed social media advertisements using the portraits.
FROM FIRST CONVERSATION TO FINISHED WORK
A clear process gives the idea room to take shape.
01 / Understand the agency
A discovery meeting helped clarify the people, service, and values behind the new firm.
02 / Bring the brand together
Best Branding Solutions developed a brand guide to help agents apply the identity consistently.
03 / Equip the agents
Portraits, edited cutouts, and social media ads gave the team practical material for marketing.
SELECTED WORK
A toolkit for a growing team.
Brand guide, realtor headshots, retouching and cutouts, social media advertisements.
