BRAND STRATEGY · VISUAL IDENTITY · LAUNCH MATERIALS
A field-ready identity for Raptor Blinds.
A new-to-market hunting blind brand, built to be recognized beyond the field.
I worked with the Raptor team to shape the brand direction and develop a logo, then carried the identity into the materials needed to introduce the business.
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Raptor Blinds · Identity and launch materials
THE BRIEF
Start with the market. Make the mark work hard.
Raptor Blinds came to me with promotional photography and a few early ideas for a new hunting blind business. I studied the market, developed strategy and direction, and worked with the client to turn that groundwork into a clear project brief.
From several initial directions, we refined the chosen logo through a few rounds of iteration. Once the identity was in place, I designed practical pieces to help introduce the brand.
FROM DIRECTION TO DELIVERY
One identity, ready to show up in more places.
01 / Find the direction
Market study, strategy, mission, and direction shaped a shared brief before visual exploration began.
02 / Develop the logo
I explored multiple directions, then refined the selected Raptor mark through several iterations with the client.
03 / Build the launch kit
The identity carried into a banner, poster, business cards, and a product brochure.
SELECTED APPLICATIONS
The identity out in the world.
Promotional photography was supplied by photographer Justin Saunders. I used it alongside the Raptor identity to create a cohesive set of launch materials.
