This project started with conversations. After sitting down with Janet and learning about her goals and how her personality should fit in with her brand we posed a few questions that led us down the path of ideas. One thing that stood out to us during our conversations was a collection of keys that Janet was proud of. After reviewing a bit more about real estate logos it turned out that integrating keys into a realtor logo was a bit cliche but in this case was very much a part of her personality. It was stated pretty early on as a request that her logo and other brand elements should include a key in some capacity. So I explored typefaces that felt in line and began sketching out keys from reference photos. Along the way we of course noted Janet’s goals of really being not just a realtor but a helping presence and friend in the process of her clients finding new homes and searched for ways to include that in her brand presence. This lead to the integration of the heart and home in to the final key design of her logo.